Real ConvertKit review

Real ConvertKit review (2018 update) from real people on Twitter to help you make the best informed decision if you should buy email marketing software from ConvertKit.

ConvertKit is a relatively new product and although it doesn’t have all the bells and whistles that other more prominent email marketing software providers offer, it still gives small businesses and professional bloggers everything they need to manage email marketing campaigns.

Additionally, features such as automation, tagging, and sending out a sequence of course emails add great usability to this platform. With ConvertKit, you can also set up as many forms, landing pages, automation rules, and autoresponders.

Overall, ConvertKit is heading in the right direction and if this is what the early version has to offer, it will be exciting to see what new innovations future upgrades will provide early adopters with.

ConvertKit’s cheapest email marketing plan is 29.00 per month.

CONVERTKIT FEATURES
The email marketing software scene is packed with autoresponders that each claim to help marketers manage their campaigns with ease. ConvertKit is no exception in that it pitches itself as the ideal email-marketing platform for professional bloggers.

This company was launched in 2013 and is relatively new in the industry. Yet, ConvertKit offers impressive email marketing features that rival many other long-established email marketing brands like MailChimp and Aweber.

ConvertKit is an email marketing platform that helps you in effective email marketing. This platform is specifically designed for bloggers, podcasters and other businesses that build audiences.

ConvertKit was invented by Nathan Barry. Unlike most email marketing services in the market that only reliably send out emails and can be integrated with tools such as Leadpages and Click Funnels, ConvertKit features are advanced.

This email marketing platform is very easy to use especially if you have used an email marketing service before.

How ConvertKit Works:
Just like any other email marketing service, ConvertKit requires you to sign up to start using the service. When you have signed up, you will get to the dashboard of the platform that is made in UX design, making it easy to use. ConvertKit provides you with three forms and four landing page templates at the beginning.

The templates can be customized by changing the headlines, colors of your main content as well as adding images. However, you cannot move the templates’ elements around. For users looking for a platform that is more customizable, it is recommended for you to incorporate inventions such as Leadpages or Thrive Leads.

ConvertKit offers users automation similar to InfusionSoft but it is more affordable as compared to InfusionSoft. Unlike InfusionSoft that is complex and hard to learn, ConvertKit is very easy to use. This email marketing platform allows you to send broadcast emails for product promotion or even announcing a webinar you are creating. To get started with your broadcast, you should first select the kind of subscribers you want to send the broadcast to.

ConvertKit works differently from other email marketing services such as Aweber. For most email marketing services, all your subscribers are gathered into one huge account list. On the other hand, for ConvertKit all your subscribers are gathered into different lists. The email marketing platform provides you with great flexibility by allowing you to categorize and divide your subscribers.

The main difference between ConvertKit and other email marketing platforms is that ConvertKit’s autoresponder series are referred to as Sequences.

The user can divide leads subscribed to certain Sequences, Tags or Forms. You can also divide the leads based on Date. The platform features a pre-made filter to exclusively aim at your cold subscribers. After dividing your subscribers, you now need to write your email. ConvertKit doesn’t have a drag and drop features thus creating email newsletters can be time-consuming. Nonetheless, it is still easy to create HTML emails as well as simple text.

Sending an email to a small list of subscribers who are interested in that kind of information helps eliminate the risk of sending the email to people who are not interested thus avoiding spam complaints, unsubscribing or any other common indifference to your emails.

ConvertKit Email Automation:
Email automation is one of the features that make ConvertKit unique. Automation allows you to divide your list of subscribers into groups of subscribers with the same interest. This lets you send more targeted broadcast emails and/or programs that gratify a smaller subgroup of your subscribers.

ConvertKit Prices:
The pricing of ConvertKit is a little bit higher than other email marketing service providers in the market today.

The pricing of ConvertKit starts at $29 a month for a list of upto 1,000 subscribers. When your list increases from 1,000 but less than 3,000, you will be required to pay $49/month. For more than 3,000 subscribers but less than 5,000 subscribers, you will be required to pay $79/month. You can contact the ConvertKit team if you have even a bigger list size for customized price.

It is important for you to note that ConvertKit reckons a subscriber on multiple courses as a single diverse subscriber. This avoids you getting double or triple billed for a single subscriber on multiple lists like it is the case in Aweber and Mailchimp.

There is no free trial plan service for ConvertKit. They only offer you a full 30-day money back guarantee so if the service doesn’t match your business, you can get a full refund of your money.

ConvertKit Performance Compared to Other Service Providers:
When compared to other service providers, ConvertKit performs much better than other service providers.

For service providers such as MailChimp, there are some great limitations such as a restriction to a single option form for each list. That means it’s a big pain if you want to add multiple content upgrades to your site. With ConvertKit, this is dead simple.

ConvertKit also has higher automation capabilities than most service providers in the industry. The visual automation editor in ConvertKit is one of the best in the market. The main difference between ConvertKit and other service providers is the capability and the ease to use the service.

ConvertKit has a distraction-free interface which makes it easy for you to effectively use the platform. This platform provides you with unrestricted flexibility with making different workflows. Users can make simple two-step workflows, or more complex ones for cart desertion or list lopping. It also offers more triggers and activities. You not only get flexibility with ConvertKit’s automation but you also get one step workflows.

Pros of ConvertKit:
ConvertKit is specifically designed for bloggers, podcasters and other businesses that build audiences.
The platform provides you with three forms and four landing page templates at the beginning.
Users can customize the template by changing the headlines, colors of your main content as well as adding images.
ConvertKit allows you to group all your subscribers into different lists providing you with great flexibility by allowing you to categorize and divide your subscribers.
This email marketing service helps you divide leads subscribed to certain Sequences, Tags or Forms or even based on Date with the help of a pre-made filter feature that exclusively aim at your cold subscribers.
Sending an email to a small list of subscribers who are interested in that kind of information helps eliminate the risk of sending the email to people who are not interested thus avoiding spam complaints, unsubscribing or any other common indifference to your emails.
Users can group their subscribers as buyers and non-buyers since ConvertKit has incorporated some common shopping carts such as Gumroad, Shopify and SamCart.
When you send broadcast emails, it is common for some of your subscribers not to open the emails. ConvertKit has a feature that allows you to re-target subscribers who did not open your email for the first time.

SIMPLE TO USE
If this sounds like it might be complicated to set up, software like ConvertKit helps streamline the process for you with its easy user interface.

For most marketers using ConvertKit to manage their email campaigns, automation and tagging are the sellout features. Automation makes it easy to manage subscribers based on events while tags help to segment contacts.

For example, you can tag subscribers automatically if they click certain links in an email. This, in turn, triggers a course of action such as enrollment in a Webinar, subscription to a course, and so forth.

LANDING PAGE DESIGNER: NO DESIGN SKILLS NEEDED
The landing page creator is a great addition that ConvertKit offers to help website owners who have little to no design skills. Using the visual editor, there’s no need to write code for your landing page. You can change colors, upload images, and alter text with just a few clicks.

Although there are only three landing page layouts to choose from, ConvertKit offers full access to CSS for those with somec coding ability who wish to create a unique landing page design.

ConvertKit landing pages are also integrated with a large collection of textures and patterns from SubtlePatterns.com. Therefore, you can be sure of finding a landing page style that matches your brand or website theme.

 

HELP AND SUPPORT
Currently, customers have no access to live chat and phone support. However, you can always get in touch with a customer support agent via email.

While this might not sound too assuring, one unique aspect about contacting ConvertKit is that when you submit a question or complaint, they personally look into your account.

If something is lacking, the assigned support agent will make recommendations to help you improve your results or enjoy a better experience.

In addition to email support, ConvertKit hosts workshops, offers training materials, and provide plenty of online help documentation. The knowledge-base categorizes help articles according to topics, thus making navigation easy. Alternatively, you can use key phrases to search for help articles.

REPORTING TOOLS
ConvertKit offers analytics tools for easy campaign tracking. You can track email opens, bounces, visitors, subscribers, and conversion rates for each campaign separately. The program also tracks website statistics for different forms to help you know which signup tactics are providing the best results.

For instance, you can examine conversion rates as well as the number of subscribers that joined your email list via the pop-up modal or the ones who signed up for incentives using the sidebar form.

PROS
ConvertKit creates email courses easily.
The landing page and form creators feature intuitive interfaces.
Email scheduling and automation features save time.
Subscriber tagging facilitates list segmentation.
Migrating to ConvertKit is simple since you can import contacts via a CSV file.
Built-in reporting tools track campaign metrics easily.
ConvertKit offers the ability to create multiple sign up forms for different pages and track their conversion rates individually.
CONS
Currently, no free trial is available but new subscribers are protected by a 30-day refund policy.
No phone or live chat support is provided.
Limited third-party integrations compared to other email marketing platforms.
SUMMARY
ConvertKit is a relatively new product and although it doesn’t have all the bells and whistles that other more prominent email service providers offer, it still gives professional bloggers and business owners everything they need to manage an email campaign.

Additionally, features such as automation, tagging, and sending out a sequence of course emails add great usability to this platform.

Overall, ConvertKit is heading in the right direction and if this is what the early version has to offer, it will be exciting to see what new innovations future upgrades will provide early adopters with.

 

 

 

 

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