lead page review

If you search for Leadpages reviews, you will find many sugar-coated reviews. This is not one of them. We went into writing our Leadpages review expecting a top landing page builder. What we found surprised us.

What is Leadpages?
First some background.

We can guarantee almost all of you have encountered a Leadpages landing page or pop-up before (probably without knowing it). They are the ones with the animated progress bar always at 50%, urging you on with “Almost There!”
Building your email list is critical and should be the #1 task for your business.

There are many ways to build your list, but two of the most popular methods today are using landing pages and optin popups.
Leadpages is a major player in landing page builders (they say “The #1 Landing Page Builder”). Leadpages are ubiquitous. They also have other lead-capturing tools like SMS opt-in which we will cover.

What is a landing page? A landing page is a webpage with a singular focus. The goal is usually to capture a visitor’s email address in exchange for an item like a webinar or e-book. Since you are probably familiar with the Internet, let’s move on.

If you were to try and construct these types of optin forms by hand, I’m guessing you would have a very difficult time.
That’s because creating them requires the ability to code, having good design skills, and countless hours of testing.

I’m betting that not many business owners around have this type of skillset.

Fortunately, there are several products available that can help you construct these types of landing pages and popups quite easily. And the most popular of these hands down is LeadPages.
I’ve already been using LeadPages for a few years now. I’ve been seeing some great results with it so I decided to share my experiences with the software.

In this in-depth LeadPages review I’m going to show you:

Part 1: What is LeadPages?
Part 2: A look inside LeadPages
Part 3: Everything else you need to know about LeadPages
Part 4: LeadPages Pricing
Part 5: LeadPages versus the Competition
If you’re ready to buy now, you should also grab my $1545.95 LeadPages Bonus Package.

Part 1: What is LeadPages?
LeadPages is a web based software for creating landing pages and popups, both specifically designed to collect email addresses.

By signing up with LeadPages you get:

Access to 126 professionally designed 136 drag and drop templates
An easy to use drag and drop editor to customize templates to match your specifications.
The ability to split test your landing pages and popups to maximize your conversions.
Create timed, exit intent and 2-step optin LeadBox popups.
Instantly opt-in users to your list or webinars via LeadLinks
Collect leads via text messages using Leaddigits.
Also, everything you create in LeadPages is mobile responsive so your pages and popups will function and look great on any device. The editor makes it easy to preview how your page will look at various sizes as well.

It’s hard not to visit any popular blog online and notice that many of them are using LeadPages in some form or another. Especially LeadBoxes, which I see all over the place.

I first became aware of LeadPages when I saw it being used extensively by Brian Dean from Backlinko. He had started using the content upgrade strategy on many of his most popular posts and I saw he was implementing the opt-in step using LeadBoxes.
The fact that he was getting a 785% increase in his conversions made me want to try it out for myself. So that’s when I went out and got myself a subscription.

Part 2: A look inside LeadPages
The LeadPages Editor

What makes LeadPages special is that it enables anyone to create great looking landing pages fast.

You don’t need to have any design skills at all because you’re starting from tested, proven high converting templates.

LeadPages has a drag and drop editor which gives you the ability to re-arrange, delete and add elements on the page.

Editing text on a page is as simple as clicking on a text element and typing your text inline.

The editor is not entirely free form, like Instapage’s for example. Instead, you have to drag elements into specific drop zones.

While you are bound to your chosen template’s overall design, I’ve found it very simple to launch a new landing page with LeadPages in under 10 minutes. That’s fast!

You’ll also be able to add some cool widgets to your landing pages like the Countdown timer which allows you to add scarcity to your pages and the new Checkout element that allows you to sell directly from your landing page.

LeadPages Templates
What makes LeadPages standout from the competition is the pure number of templates to pick from. And the number of templates being added is increasing every month. Basically, they have templates for almost any situation you can think of including:

Webinar Pages
Thank You Pages
Upsell Pages
Launch Pages
404 Pages
Checkout Pages
Then there are more specialized pages for setting up Podcasts, Contest pages, About me pages and FB landing pages.

Each of the templates are beautifully designed, and they’ve even incorporated proven landing pages used by experts like Pat Flynn, James Schramko, Jeff Walker and more.

LeadBoxes
There are a lot of products that can help you add pop-up opt-ins on your site, but I would have to say that using Leadboxes is one of the easiest to get up and running quickly.

There are many ways to use LeadBoxes. You can have them popup after a certain amount of time or a specific number of page views. You can also create LeadBoxes that pop-up whenever it looks like your visitor is about to leave the page.

However, the most popular way to launch a LeadBox is via a 2-step opt-in. This is where your visitor has to click on a link or button before the popup box will appear.
This use of micro-commitments has been proven to improve conversions which is why we’re starting to see them all over the place.

LeadBoxes used to be customized in the same way as standard landing pages. Which became a downside because most LeadBoxes ended up looking pretty similar.

However, a great new feature is the new drag and drop Leadboxes editor. Now you can full control to design Leadboxes how you want them, and take advantage of things like countdown timers or videos to really boost your conversion rate.

Content upgrades are where LeadBoxes really show their power. Combined with LeadPages’ lead magnet automatic delivery mechanism you have the perfect combo for creating and deploying your content upgrades fast.

In fact, pretty much all bloggers I’ve seen who have incorporated content upgrades are using LeadPages to implement them.

Integrating LeadPages & 3rd Party Support
LeadPages gives you a few options for integrating with your site.

If you use WordPress, then you can install the LeadPages connector plugin. The plugin lets you access the various landing pages and LeadBoxes you have created on your account from within your WordPress control panel.
Non-Wordpress users can also integrate their sites with LeadPages. Say you have a plain HTML based site. Then you can also just get the HTML code for your landing page directly from your account and copy it over to your site.

And lastly, you can always host your landing pages on LeadPages itself. Although the downside of this approach is that you will be using a LeadPages url and not your own.

To collect leads with LeadPages you will of course need some sort of email service provider to actually store your leads. LeadPages supports all the major email service providers including ActiveCampaign, Drip, ConvertKit, and MailChimp

Part 3: Everything else you need to know about LeadPages
How is their support?

I’ve been pretty impressed by LeadPages support in the times I’ve used them. They have live chat and email support during business days, from 9am to 5pm CST.

Wait times are minimal, and the staff seems to know what they are talking about.

Do they have an active community?

LeadPages has a fairly big community on Facebook. Their FB group has over 17k members and it’s fairly active. If you have any questions, this is a good place to go to get them answered.

How does LeadDigit’s work?
LeadDigits is a neat feature that allows you to collect emails via text message.

Let’s say you’re at a conference and you’re meeting potential customers. It’s not very convenient while chatting in person to ask them to go to your website and put their email into an opt-in form.

Instead, you can have them text in a keyword to your LeadDigits number. They will immediately receive a text back asking them to join your list.

It’s an awesome alternative way to get people to join your list. Not only is it great for offline situations, but it’s also effective in other situations where you can embed your LeadDigits number in places like Youtube videos or whitepapers.

Can you sell stuff on your LeadPages?

Yes, you can with the Checkout widget. The checkout widget allows you to sell products or services by accepting credit card information directly on your landing pages. No extra shopping cart needed!
Non-Wordpress users can also integrate their sites with LeadPages. Say you have a plain HTML based site. Then you can also just get the HTML code for your landing page directly from your account and copy it over to your site.

And lastly, you can always host your landing pages on LeadPages itself. Although the downside of this approach is that you will be using a LeadPages url and not your own.

To collect leads with LeadPages you will of course need some sort of email service provider to actually store your leads. LeadPages supports all the major email service providers including ActiveCampaign, Drip, ConvertKit, and MailChimp

Part 3: Everything else you need to know about LeadPages
How is their support?

I’ve been pretty impressed by LeadPages support in the times I’ve used them. They have live chat and email support during business days, from 9am to 5pm CST.

Wait times are minimal, and the staff seems to know what they are talking about.

Do they have an active community?

LeadPages has a fairly big community on Facebook. Their FB group has over 17k members and it’s fairly active. If you have any questions, this is a good place to go to get them answered.

How does LeadDigit’s work?
LeadDigits is a neat feature that allows you to collect emails via text message.

Let’s say you’re at a conference and you’re meeting potential customers. It’s not very convenient while chatting in person to ask them to go to your website and put their email into an opt-in form.

Instead, you can have them text in a keyword to your LeadDigits number. They will immediately receive a text back asking them to join your list.

It’s an awesome alternative way to get people to join your list. Not only is it great for offline situations, but it’s also effective in other situations where you can embed your LeadDigits number in places like Youtube videos or whitepapers.

Can you sell stuff on your LeadPages?

Yes, you can with the Checkout widget. The checkout widget allows you to sell products or services by accepting credit card information directly on your landing pages. No extra shopping cart needed!

LeadPages Pros
Easy to use drag and drop editor for creating landing pages.
Awesome selection of landing page templates of different types.
Integrates with most 3rd party apps and services.
Built in Facebook ad integration.
Collect leads via SMS using LeadDigits.
Easy learning curve.
14-day free trial
LeadPages Cons
Limited customizations of editor elements.
Can’t easily share LeadPages or LeadBoxes.
Pretty basic split testing options.

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