instapage review

What is Instapage?
Instapage is a great service to put your money on, in order to get yourself a powerful landing page platform. Having some great features that can boost your website’s conversion rate and thereby your business, Instapage serves for more than a million pages having an average conversion rate of more than a quarter. It gives you endless options to design your page the way you like. The process is kept extremely simple so that even if you have no great knowledge of website designing, you can have the webpage of your dreams. It’s a real page booster as you are able to track the conversion rate for your webpage. Analytics and graphs will help you make better business decisions for the future.
Building a well-optimized landing page is hard, right? You have to go back-and-forth with a designer and, oh yeah, pay a bunch of money…is that the gist?

Maybe five years ago.

Now, design is mainstream and you have all types of tools that can help you build a feature-rich landing page without needing to know a lick of code.

One of those tools is Instapage. It’s a high-powered landing page builder with tons of helpful integrations and optimization features.

In my Instapage review below, I’ll give you a hands-on look at exactly how Instapage works and delve into the question of whether or not it’s the right tool for you.

What does Instapage do? A general look at the feature list
Don’t worry – I’m going to show you how this all actually works in the next section. But I think it’s helpful to frame the more hands-on part of my Instapage review with a quick look at the feature list so you know what to expect.

You already know that Instapage is a landing page builder. But here’s what that actually means:

Drag and drop page builder – It’s not grid-based like WordPress page builders. You’re free to drag and drop each element exactly where you want it. This is super cool – keep reading to see it in action.
Widgets – Widgets let you insert elements like CTA buttons, countdown timers, and more.
200+ customizable templates – These help if you don’t want to start from a blank slate.
Direct access to 33 million Bigstock images – It’s easy to insert professional stock images, though you have to purchase each image separately.
Detailed form builder and asset delivery – Easily create all types of forms, including multi-step forms. Then, connect to a huge number of integrations. Instapage can even handle automatically delivering assets like lead magnets.
Helpful analytics – Heatmaps, A/B testing, Google Tag Manager, and more.
Collaboration tools – Instapage brands itself as a platform for “marketing teams & agencies”, which results in a number of helpful tools for collaboration. For example, you can leave comments on specific parts of a landing page design draft.
Instablocks – Save specific landing page sections to reuse across designs, or choose from Instapage’s pre-built sections.
AMP Support – Design Google AMP landing pages using the same drag and drop interface.
Detailed attribution data – Beyond analytics, Instapage can connect to Google AdWords and other services to integrate attribution data like AdWords campaigns or price data.
That’s by no means a full feature list – but it’s a solid look at the highlights.

Why not just use a WordPress page builder?
Ok, as you read the feature list above, you might be wondering this:

Why use Instapage over a conversion-focused WordPress page builder like Thrive Architect?

I hear you – it’s definitely a valid question.

Skipping the obvious answer that some of you might not actually be using the world’s most popular content management system (WordPress!), Instapage still has a few things going for it over a page builder.

First, it’s 100% dedicated to landing pages. Many WordPress page builders include some landing page templates, but it’s not their sole focus. Instapage has over 200 templates, and all of the widgets are geared towards landing pages.

Second, Instapage is much more focused on analytics and optimization. You get A/B testing, heatmaps, analytics, easy Google Tag Manager inclusion, and lots more. Most page builders don’t offer any of those features.

So if you’re analytically-focused, you might appreciate those extra options (though you’ll pay more for them).

Third, you can manage landing pages for multiple websites from one Instapage account, which is helpful if you run a number of sites.

Finally, Instapage can handle hosting both your landing pages and any digital assets (like lead magnets) that you want to deliver. While you can do that with WordPress, it’s definitely not as easy.

A hands-on look at Instapage: Creating a new landing page
Now that I’ve hit you with the theory, I want to take this Instapage review a bit more hands-on and actually show you the process of creating a landing page.

When you first head to the Instapage interface, you’ll get a broad overview of your account. And you can also create two things:

A page – This is an actual landing page
A group – This is sort of like a folder. Groups help you organize different pages.
They range from basic frameworks (like the ones in the screenshot) to more detailed designs with more defined aesthetics. You can also always choose to start from a blank page.

Once you choose a template, Instapage will drop you straight into the Instapage Builder.

How to use the Instapage Builder (and why I love it)
Ok, I’m actually going to start this section with a GIF of a WordPress page builder. I think it’s important because it shows how powerful the Instapage Builder is.

If you’ve ever used a page builder, you know that, while they bill themselves as drag and drop, you can only drop things into pre-defined areas. Watch this:
Working with forms in Instapage
Forms are obviously the lifeblood of most landing pages, so I want to show you specifically how Instapage lets you work with them.

To get started, all you need to do is add the form widget.

Then, you’ll get five different options at the top of the page:
The first two just deal with the style of your form, which is similar to what I’ve shown you already.

It’s the final three options that are the most interesting.

In Submission, you can choose to:

Redirect users to a specific URL
Deliver a digital asset that Instapage can host for you
This makes creating lead magnets an absolute cinch:
In Integrations, you can sync your form up to most popular email marketing services. Or, for more flexibility, you can set up webhooks or connect to Zapier.

Instapage is missing dedicated integrations for some smaller services like Drip or MailerLite – but the webhooks should still let you connect to them.

Finally, the Multistep option lets you set up a, you guessed it, multi-step form, though you’ll need to use a separate interface.

Not only is the form builder pretty powerful, it’s also simple to use, even for things like lead magnets.

Creating a mobile version of your landing page
Another thing I like about Instapage is that it lets you use the same drag and drop builder to create the mobile version for your page.

All you need to do is click the Mobile toggle at the top to switch views.

Instapage will automatically generate a mobile version from your desktop page (so you don’t need to restart from scratch), but this interface is helpful to go in and tweak things further:

Creating an A/B/n test to optimize your landing page
Ok, at this point you should have a fully functioning landing page. You could just publish your page and call it a day.

But if you want to make sure you’re publishing the best page possible, Instapage makes it easy to create an A/B/n test right from the Builder interface.

Rather than split testing specific elements, you’re technically testing completely different page versions against one another.


You can still test specific elements by simply cloning a page and only changing one element.

And you can even pause specific variations as needed if you want to stop a specific test:
Other helpful analytics integrations
Beyond split testing, Instapage also makes it easy to track visitors’ actions on your landing page. You can do this in a couple of ways.

First, you can define Conversion Goals right from the Builder that you can track through Instapage’s analytics.

Second, you can easily add Google Analytics, Tag Manager, Facebook Pixel, and more right from the Analytics option:
Overview of Instapage Benefits
Integrations are such a key to any website these days. Instapage gives you numerous integration options to keep you linked to your customers through all possible resources. More than 20 marketing tools can be integrated which is way more than you might require. Your designs will be highly responsive on mobile devices. It is so crucial because most of us use tabs and smartphones these days. Your conversion rate will rise considerably as your customers get a better online experience at your website. Want a particular template? You can import any template from any landing page within minutes. Instapage will help you replicate the design. It will design it as a template so that you can further customize it the way you like. If you come up with limited time offers every now and then, you can make the most of the countdown timers available. It’s a great marketing strategy as your customers can see the clock ticking towards the end of a particular sale offer. There is no limit to the number of unique monthly visitors to your website. If your website is doing well, have as many visitors as you like. It’s a great plus point because many other software set a limit to the number of unique visitors in a month. If you get stuck at any point, the support staff is there all the time. Get your queries sorted out so that your webpage doesn’t suffer at any cost.

Overview of Instapage Features

Customizable templates
Confirmation message to the customers
Interactive Widgets
Font Customization, up to 5000 web fonts available
Bigstock Image Library
Customizable forms
Integration Dashboards
Pay per click compatibility
Efficient campaign management through page grouping
More than hundred landing page templates
Click through pages for better conversion rates
Webinar pages
Dedicated mobile app templates
How Much Does Instapage Cost?
Instapage Pricing Plans:

Instapage offers a free 14-day trial and four four SMB and enterprise plans::

Core – $79/month or $69/month (billed annually)

Mobile-responsive builder
Real-time collaboration
20+ integrations
Optimizer – $129/month or $99/month (billed annually)

All Core features, plus:
Unlimited A/B testing
Dynamic text replacement
Advertising attribution
Team & Agency – $229/month or $179/month (billed annually)

All Optimizer features, plus:
15 private subaccounts
Branded lead notifications
Audit log
Enterprise – By quote

All Team & Agency features, plus:
Customer Success Manager
Professional services
Migration services
Advanced publishing
User Satisfaction
We realize that when you make a decision to buy Website Builder Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Instapage reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Instapage. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

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